Titled “Travel Curious”, the October 4, 2016 release of Destination Belize marks the first publication of the iconic magazine since 2014. Two covers were chosen for the official marketing magazine of the Belize Tourism Industry Association. The publication was successfully redesigned and re-branded through the efforts of McNab Publishing Ltd., the Belize Tourism Board and other tourism industry stakeholders.
Destination Belize highlights the entire country of Belize, focusing on its natural and cultural gifts, told through informative articles and stories. Inspired by the social media driven “Capture the Cover Contest”, McNab and Leonardo Melendez Photography then captured similar visuals as those of the submitted photographs for the two cover shots. The images feature the wildly distinct features of Belize: our magnificent Barrier Reef Reserve System and the amazing underworld of the Aktun Tunichil Muknal (ATM) Caves.
According to the publishers, “[The] new Destination Belize transcends the boundaries that exist between the world of print and digital media; having both a signature and pocket size magazine, an e-book version available on desktops, tablets, and mobile devices, and the introduction of the Destination Belize’s first travel app – available for download, free, at the Apple Store or on Google Play. Through its strong online presence, the 2017 Destination Belize is more engaging, accessible and valuable to its target audience and makes planning travel easier and more convenient. The Destination Belize app is a perfect travel companion, whether looking for where to eat, where to stay or what to do. This easy access to dynamic and thorough content will make visiting Belize more enjoyable, and stress free.”
The magazine will be distributed at the various points of entry to the country, as well as to BTIA members and tourism stakeholders.
