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New Director of Cruise and Regional Initiatives

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Belize City, Belize – April 22, 2013 –

The Belize Tourism Board is pleased to announce the appointment of its new Cruise and Regional Initiatives Director, Mr. Valdemar Andrade.

Mr. Andrade has been in the Tourism Industry for the past two years as the Technical Advisor/Project Liaison-Sustainable Tourism Program, for the Ministry of Tourism and Culture. He has several years of experience in conservation and other environmental areas, through his work experience with Protected Areas Conservation Trust, Ministry of Natural Resource and the Environment, and the Belize Audubon Society.

Valdemar Andrade_DCRI
“As we embark this year to grow cruise tourism numbers and strengthen Belize’s position in that market, the skills and experience that Valdemar Andrade possesses will augment our goal. The BTB is confident in Mr. Andrade’s abilities, and happy to welcome him to our team,” commented the Director of Tourism, Mrs. Laura Esquivel Frampton.
Mr. Andrade brings extensive experience in management at an executive level, coupled with his familiarity of the regional tourism climate. His core competency and knowledge of sustainable tourism in marketing the Belize tourism product positions him in a strategic place to help develop and grow the cruise tourism sector. He will be key in the development of cruise tourism initiatives and program, and to liaise and network with primary regional partners.

About the Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism and Culture, and it is governed by a Board of Directors appointed by the Minister of Tourism and Culture. The BTB works in conjunction with members of the private sector – including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association – and is dedicated to building tourism in the most economically and environmentally sustainable manner. As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers. Among its outreach to the international travel market, the BTB markets the country’s unique attractions to travellers, members of the travel trade industry and media outlets in key markets.
The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences. For more information on the BTB and its services, visit www.travelbelize.org.

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