BTB Welcomes New Acting Director Of Tourism & Director Of Marketing
Monday, May 28th, 2012
Belize City, Belize – Friday, May 25, 2012
Belize Tourism Board (BTB) is pleased to announce that after a national search to find the best candidates for the position of Director of Tourism and Director of Marketing and Industry Relations it has selected two well- respected and highly qualified Belizean candidates. Selected as Acting Director of Tourism is Mrs. Laura Esquivel Frampton, and as the New Director of Marketing Mrs. Alyssa Carnegie.
As the New Acting Director of Tourism, Laura is no stranger to the Tourism Industry. She has and continues to work in the Belize tourism and services industry; a professional career that has earned her over twelve years of experience, four of which were spent at the Belize Tourism Board as the Director of Quality Assurance. During her years at the BTB, Laura instituted many initiatives to assist in facilitating the development of programs for industry quality of service and standards. She led the launch of an intensive Customer Service course which targeted government and private agencies across Belize. She also spearheaded the upgrading of standards for tour guides. She initiated the Pro Chef Program that single-handedly trained Belizean Chefs and upgraded the preparation standards for cuisine and beverage services. In addition, she successfully lobbied the Horse and Buggy Regulations, which was passed in 2009; as well as the Fort George Tourism Zone Statutory Instrument which was signed in 2010. Mrs. Frampton currently holds a Bachelor’s Degree in Marketing from the University of North Florida and is now pursuing a Master’s Degree in Business Administration
“The Ministry of Tourism and Culture looks forward to working with the new Acting Director and Director of Marketing in accelerating the pace for tourism moving forward. Working as a team, the Ministry of Tourism, BTB, and the Private Sector are making a difference,” commented Tracy Panton, CEO in the Ministry of Tourism and Culture.
As BTB’s new Director of Marketing and Industry Relations, Alyssa Carnegie holds a Master’s Degree of Arts in International Political Economy from the University of Warwick in England. Alyssa is currently the Director of the Government Press Office. She brings to the table significant experience in managing local and global relationships, particularly when interacting with the media. In her new role as Marketing Director, she will be tasked with implementing marketing strategies which will focus on online and trade relations. Her educational background has made her well suited for the task. She has served on the Board of Haven House in Belize and the Young Women’s Christian Association (YWCA).
“We are delighted to welcome Mrs. Alyssa Carnegie as a member of the Belize Tourism Board, and are excited to see Laura grow into her new post. We are confident that their wealth of knowledge in tourism, media and public relations will be an asset to our country’s local, regional and international tourism efforts,” stated Minister Heredia.
For more information on events taking place in Belize’s tourism industry, please contact the Marketing Department at the Belize Tourism Board at 227-2488 or via email: [email protected] or visit our website www.belizetourism.org.
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