San Pedro Tourism Stakeholders introduced to the new Destination Belize
Friday, February 5th, 2016
The official visitor’s magazine of the Belize Tourism Industry Association (BTIA), Destination Belize is on a country wide tour promoting the 2016-2017 publication scheduled for release on September 2016. On Tuesday, January 2nd, the Destination Belize team was in San Pedro, where they met with tourism stakeholders to promote advertisement packages on the publication as well as discuss the new destination of the magazine. For 15 years, Destination Belize has been one of the leading forms of promoting Belize’s tourism industry.
According to Creative Director at McNab Publishing in charge of the Destination Belize, Tanya McNab, this edition will not only feature the printed magazine but also an interactive travel website with an integrated destination marketing approach. “Wanting to modernize Destination Belize and its components, the BTIA found it imperative to collaborate with a team of technologically savvy creatives to rebrand, restructure, and completely revamp the publication. McNab Publishing took on the challenge to transform Destination Belize into a brand that is engaging, accessible, and valuable to both the audience and advertisers with a strong online presence that can resume its rightful place as Belize’s premier publication. The rebranding of Destination Belize will include the signature magazine, a pocket edition, a QR and poster campaign, an e-book, an app and social media presence,” said McNab.
At the end of the short presentation, attendees were encouraged to ask questions and comment their thoughts on the plans for the Destination Belize magazine. Sales kits were also provided with promotional advertisement packages for BTIA members.
To learn more about the Destination Belize visit www.destinationbelizemag.com or call 223-1025.
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