Over the past decade, Tiburon Rum has established itself as a symbol of premium quality and cultural heritage in Belize. Renowned for its rich flavors and commitment to Belizean traditions, Tiburon Rum has gained local and international acclaim. The brand’s journey started with a vision to create a rum that embodies Belize’s spirit while appealing to locals and visitors. As the company celebrates ten successful years, it acknowledges the importance of innovation and is excited to introduce a new venture: FIN Tequila.
FIN Tequila was born to create a product that embodies Belize’s identity while promoting ocean conservation efforts. In collaboration with Oceana, FIN Tequila is committed to sustainable practices that aim to preserve Belize’s incredible marine resources. This dedication to environmental stewardship is integral to the brand, making it more than just a premium beverage; it represents a movement toward responsible consumption and ecological awareness.
The development of FIN Tequila has been a complex journey lasting three years, marked by careful attention to detail. Every aspect, from its packaging design to its marketing strategies, has been thoughtfully crafted to meet the highest quality standards. The team traveled extensively, tasting numerous varieties and partnering closely with renowned tequila producers in Mexico. Their mission was clear: “to create a product that Belizeans can take pride in—one that captures the unique characteristics of their homeland while delivering a world-class experience.”
The Mexican government regulates tequila’s authenticity. To be labeled “tequila,” a product must be made from 100% blue agave and produced in Jalisco, Mexico, following traditional methods. This commitment to authenticity distinguishes FIN Tequila, ensuring that it excels in quality and heritage.
FIN Tequila represents a significant milestone for the country as Belize’s first and only 100% blue agave tequila. “It is not just another spirit; it is a celebration of Belizean culture, quality craftsmanship, and environmental responsibility,” said Basil DeStefano, Chief Executive Office of Tiburon Rum.
With FIN Tequila, we invite everyone to join us in celebrating life, culture, and innovation—raising a glass not only for enjoyment but also to support our shared commitment to protecting our oceans for future generations.
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