Tourism Industry

The Belize Tourism Industry Association (BTIA) hosted its first 2026 destination consultation meeting in San Pedro on January 9th. The sessions, led by BTIA President Efren Perez and Executive Director Linette Canto, marked the start of the association’s national engagement process ahead of its 2026 National Strategic Plan.

Secret Beach, one of Ambergris Caye’s most popular tourist destinations, is slated to undergo a beach rehabilitation project in 2026 as part of ongoing efforts to address shoreline erosion on the island. Area Representative Hon. Andre Perez confirmed that erosion has been identified at Secret Beach, located northwest of San Pedro Town, prompting plans for a beach nourishment programme. The area continues to attract heavy visitor traffic, particularly during peak tourism periods.

Beach restoration efforts in San Pedro Town are progressing slowly as authorities contend with a long-standing erosion problem that has been intensified by increasing sargassum influxes. Environmental consultant Valentine Rosado says the situation requires sustainable, science-based solutions rather than short-term fixes.

The San Pedro Town Council continues its road rehabilitation project, now focusing on the northern roads of Ambergris Caye. With two graders and two rollers in operation, the work targets damaged sections from just past Belizean Shores to Secret Beach and beyond toward Sapphire Beach. Operations Manager Alex Eck, who oversees the project, outlined progress during an interview on December 2nd, noting repairs that include filling potholes with rock material from Blue Dolphin and Las Terrazas to Journey’s End and El Guapo, with plans to finish upgrades toward the port and extend improvements to South Road. The timely efforts aim to address road deterioration before the peak tourist season and ensure smoother travel along the island’s northern corridor.

San Pedro’s tourism community gathered in style for the fourth annual Tourism Awards Gala at the Holiday Hotel on November 15th, with guests arriving at 7PM and the ceremony officially commencing at 8PM. Hosted by Gerry Badillo and Miley Chi, Miss San Pedro 2025, the event celebrated the dedication and achievements of local industry leaders, bringing together stakeholders, nominees, and supporters for an evening of recognition and appreciation.

Doctor Love is the islands, and possibly the world’s greatest authority on just about everything. The Doctor answers questions concerning any subject except religion or politics. Persons needing additional assistance or counseling should contact Family Services Division at 227-7541. The opinions herein are not necessarily of The San Pedro Sun. Write Doctor Love at PO Box 51, San Pedro Town, Belize, or email: [email protected]

Belize’s Country Brand Project, a major national initiative, is set to launch by early 2026 to enhance the country’s global recognition, trust, and competitiveness. Spearheaded by the Belize Trade and Investment Development Service (BELTRAIDE) and supported by funding from the Inter-American Development Bank (IDB), the project aims to establish a unified, modern, and authentic brand that represents Belize’s distinct identity on the global stage.

As the low tourism season continues, many stakeholders in Belize, particularly on Ambergris Caye, are optimistic about the upcoming high season following the announcement of new and expanded international flights from the United States and Canada. These additional routes are expected to boost visitor arrivals and strengthen the country’s tourism industry. One of the most anticipated additions is Spirit Airlines’ new non-stop service from Fort Lauderdale, Florida, set to begin next month.