On May 14th, 2021, the Belize Tourism Board (BTB) launched its Belizean Traveller Campaign – the organization’s signature event that aims to boost domestic tourism by encouraging Belizeans to be tourists in their own country.
In addition, the campaign aims to create Belizean awareness of the country’s regions, namely Northern Belize, Northern Islands and Reef, Central Coast, Western Belize, Southeast Coast and Southern Belize. The campaign also highlights the destination’s scenery and culture as the perfect menu for rejuvenation, adventure and exploration.
At the official launch held at the Best Western Biltmore Plaza Hotel, Mr. Evan Tillett, Chairman of the BTB’s Board of Directors said, “This year’s campaign takes on a new life as it evolves from a summer campaign to an essential part of BTB’s unfading marketing messages and promotions throughout this year. The BTB is committed to developing domestic tourism in a meaningful and sustainable way and as an exceptional platform for year round tourism.”
As part of its marketing strategy, the BTB will be collaborating with five local, well-known influencers, namely: Olujawon Cadle – Captain Cadle, a fierce entertainer using humorous videos based in trending events in Belize; Sean Kuylen, top Belizean Chef well known for his culinary skills; Benjamin Flowers, a passionate journalist working for BREAKING NEWS; Duane Moody, a captivating media personality at Ch. 5 and Thamar Jones, an inspiring media personality at Love News.
The influencers will promote the campaign via their social media posts, video diaries and trivia. Influencer takeovers and FB polls will be used to further engage audiences. The storytelling of experiences by the influencers will be shared via dedicated news segments through various broadcast mediums. In addition, the campaign will be promoted on BTB’s Belizean Traveller Facebook page where Belizeans will be able to obtain the latest updates.
In order to entice Belizeans to travel, the BTB has also joined forces with industry partners such as the Belize Hotel Association (BHA) and Belizing.com to offer the best deals at highly affordable prices. As part of these promotion packages, Belizeans can get a room in San Pedro for as low as $110 Bz. Likewise, in Placencia a suite can be obtained for as low as $125 Bz. And it gets even better. A room in Cayo can be obtained for as low as $80.00 per night or $119 Bz. dollars in the Stann Creek District. These packages are now being promoted and can be booked via www.belizebooking.com
Belize is an oasis of fun, relaxation and adventure, so diverse, so unique and in many ways, so captivating. Our rich history and culture, our diverse cuisine; our ancient Mayan cities, a world class cave system and our beautiful cayes is our very own backyard to enjoy. The BTB therefore encourages all Belizeans to know and experience their “backyard”. In doing so, they will assist us to rebuild our tourism industry to pre Covid numbers working in partnership with our valued stakeholders as mandated by the Belize’s Tourism Recovery Plan.
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